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Tag Archives: audience

Scientists on Twitter

The science behind Twitter reach.

27 November, 2019 in Watershed Moments 3.0.

What motivates us to act on climate: fear or hope?

Climate change communication is often characterized by either doom and gloom or unrealistic optimism. Which is more effective in getting people to act? Tone is a tricky part of science communication. In a previous post I’ve touched on issues of tone in science communication and how they relate to scientific accuracy. In this post I…

10 January, 2018 in Watershed Moments 3.0.

#WordsMatter: Language in Science Communication

As I’ve been writing my recent blog posts about science communication, I’ve run across a number of terms that are key to science communication, though we still argue about exactly what some of them mean. I thought it would be interesting to look at a few of these words and how we use them, because…

6 December, 2017 in Watershed Moments 3.0.

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