Scientists on Twitter
The science behind Twitter reach.
The science behind Twitter reach.
Climate change communication is often characterized by either doom and gloom or unrealistic optimism. Which is more effective in getting people to act? Tone is a tricky part of science communication. In a previous post I’ve touched on issues of tone in science communication and how they relate to scientific accuracy. In this post I…
As I’ve been writing my recent blog posts about science communication, I’ve run across a number of terms that are key to science communication, though we still argue about exactly what some of them mean. I thought it would be interesting to look at a few of these words and how we use them, because…